A Useful Blog on Copywriting

About a year ago my friend showed me a very interesting blog – the Michael Fortin’s blog on copywriting, marketing and life.

It provides really useful and interesting information not only for copywriters. For instance, we can apply his explanations on differences between features, benefits and advantages in technical writing too:
The Oft-Confused Features And Benefits

Some of the statement techniques he tells about can help making technical information more clear and easy to understand.

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Filed under copy writing, Документация, software documentation, tech writing, technical writing

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